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Work Details
Tally Weijl

LED Keyphrases ‘Pause for a Moment‘

Release 1994
Channels Other

Some of the questions: • Do angels really have no gender? • Is your signature easy to forge? • Is there someone everywhere? • How do you explain crocodile tears? • What would you go for: a French letter, a condom or a rubber? • Do you open your garage door with a remote control? • When was the last time you heard a cuckoo? • Are you familiar with the over-exposure of insomnia? • Isn’t is surprisingly easy not to do your best? • What happens the climate collapses? • Can you do without useless things? • Does the distance disappear? • Do you secretly watch porno films? • How many horizontal lines adorn your forehead? • Do you work on your cross-border image? • Do you accuse yourself of self-deception? • Does a friendly smile from a stranger make you suspicious? • What are your acute deficits? • Do you get rid of your old TV at the nearest glass recycling point? • Where is the soul located? • Do amusement parks offer a better experience than protecting nature? • Do you count calories? • Do you push your colleagues into a worm’s eye view? • Do you sometimes contemplate your navel? • Do you conduct monologues? • Does ownership quell your desire? • Do you know what you are doing? • Almost endless? • Do you still know your ec code? • Is deathly silence also a form of communication? • Are you someone who likes to get all worked up? • Do you give up when your computer says: ‘Finished searching’? • Do you love the colourful buzz of the material world? • Do you pray when things are going bad? • How’s your love/hate relationship? • Have you already put off something unpleasant until later? • Do you eat tiramisu in Basle, Amsterdam, Rome or Dallas? • Is an ironic undertone your trademark? • Are you moonstruck? • Are special offers highly emotional territory for you? • Are you ever overcome with an inexplicable desire for something familiar? • Do you find family life is an intrusion into your private life? • Do you lay the truth on the dissecting table? • Can you waggle your ears? • Do you long for something genuine that has not been around for a long time? • Do you risk taking a look at yourself? • How do you cope with the deluge of information? • Do you have nightmares? • Have you ever lost a promise? • Does your flat protect you from what is tender? • Do you have anything to put on your sore point? • Do you often wear your heart in your pocket? • Is it not what it is, but what it seems? • Do your fantasies make you blush? • Did you tie a knot in your handkerchief but can’t remember why? • What is your canary’s first name? • Is the souvenir from your summer holiday a story disguised as an object? • Do you avoid urns? • Do you know the feeling of ‘inner dismissal’? • Do you know anyone who has no urge to gossip? • Can integrity be produced through consumption? • Do you like eating jelly? • Does the attraction of something new come from making way someone close? • Can you only see what you recognise? • Do you suddenly get sharp elbows in the sales? • Did your horoscope turn out well today? • Have you ever looked at that from the other side? • Do we discover whilst we perceive? • Do you like playing footsie under the table? • Are you one of those people for whom luxury is not a pleasure, but a pleasure is a luxury? • What is unspoilt? • Can you recount the fairytale of the seven dwarfs? • Are lust and pain closely related? • Can you tell a raw egg from a hard-boiled one? • How do you digest criticism? • When is your ‘inner museum’ closed? • From hearsay? • Do you love servo mechanisms? • Do you write anonymous readers letters? • Can you tell swallows from swifts? • Do suppressed truths creep into the subconscious? • Does reality have a right to the truth? • Do you sometimes trick your conscience? • Is that programme with the cosmic teddy bears your most reliable babysitter? • Are your senses overloaded? • Do you rule out your doubts? • Do you build your statements on hypotheses? • Do you talk to your body? • Do you use your imagination to fill the gaps? • Are you missing something? • Do you perk up your body with fizzy tablets? • What is neither fish nor fowl? • Can’t you see people for newspapers on the bus? • Where is your home? • Can you pass on rumours constructively? • What makes you go soft? • Done any weeding today? • Do you know your erogenous zones? • Are your eye-brows turned up and your mouth turned down? • Do you often toss a coin? • Have you protected yourself from ozone today? • Do you recognise the metastases of power? • Remarkable? • What if you were an Eskimo? • Do you know when your neighbour has their lover round? • Do you always find lost objects in the last place you looked? • When is your coming out party? • Has the epidemic of appearance visited your favourite retreat? • Do you whistle when you have to fetch something from the cellar at night? • How do you quell your desire? • Would you go to the moon? • Is the unfamiliar an exception, the familiar a disappointment? • Do you encounter goods-driven monologues everywhere? • Do you like touching new buds? • Has constant innovation replaced seasonal change? • Are you ticklish? • Do you need some more Niveau cream? • Comfortable, more comfortable, most comfortable? • Do you wrestle with your inner voice? • Do you wear it on the left or right? • What’s with the frantic pushing on the programme keys? • Do you read between the lines? • Are you a passionate voyeur? • Does fashion oscillate between uniformity and individuality? • Do you need an instruction manual for the instruction manual? • Can you smell rumours? • Does now finally come now? ((...))

Target
Idea and implementation for an attraction to mark the opening of Tally Weijl International AG in Basle.

Solution
Using innumerable tickers made up of LEDs mounted on the walls of every storey, x questions appear before visitors in different cycles and intervals. Idea, conception, text, choreography and programming of the LED tickers.

Technology
LED ticker

Partners
other_led_ticker

 
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